The Role of Internal Communication in Start-ups: State of Research and Practical Approaches

Start-ups differ from established organizations in having limited routines and undergoing constant change that shapes their communicative structures. Although they are dependent on successful internal communication, its importance as a strategic discipline seems underestimated practice. In addition, research communication start-ups has so far only focused several sub-areas. this article, is, first step, defined subdiscipline of elaborated the perspective Four Flows Model order to allow holistic view communication. Secondly, we ask what role is attributed across different stages development academic Answers provided through multi-method design consisting systematic literature review fields business management, entrepreneurship, 12 guided interviews with representatives start-ups. both interviewees identify crucial success start-ups, it mainly results routine rarely strategically derived or evaluated. This study provides more detailed insight into which further studies can refer fill gaps discussed.